About
Silke possesses over two decades of extensive experience in strategic & operational business and brand development. Having worked in European and American markets, she has established herself as a prominent figure in the field of communications and advises international fitness, wellness, and lifestyle brands on brand strategy and business development.
With a background in both the entertainment and lifestyle worlds, she loves combining these attributes.
As the former Chief Marketing Officer at RSG Group North America, Silke spearheaded all marketing, branding, and communication initiatives for fitness and lifestyle brands such as Gold’s Gym, HEIMAT, and JOHN REED Fitness.
Prior to this, she held a management position with Grey WPP, a global leader in advertising and marketing, contributing to its influential presence in serving 20% of Fortune 500 companies.
Over the past years, she expanded her network and exposure, particularly in the US and European markets. Her focus is supporting companies and brands in strategic brand marketing decisions while entering the European or US market.
One of her particular areas of expertise is facilitating connections between brands and Generation Z, providing support to companies seeking to engage with this demographic. As a seasoned executive in the fitness and wellness segment, she also supports and advises start-up companies to help them grow in this extremely competitive landscape.
